Get Active with Nurishment at the London Bike Show 2014!

Posted in: by on 12 February 2014
Tagged with: bike, Cycling, London Bike Show 2014, Nurishment, Nurishment Active, Wheels for Wellbeing

We’re very excited to announce that we’ll proudly be showcasing Nurishment Active, the new high protein nutritionally-enriched milk drink, specially formulated to help your body recover after exercise, at the London Bike Show 2014!

The London Bike Show takes place across four action-packed days, Thursday 13 – Sunday 16 Feb at ExCeL London, with thousands of bike enthusiasts flocking to the show to experience the very latest in the biking world.

Visitors to stand LB140 will be able to sample Nurishment Active, which has been developed to help you ‘get back your spark’ after sports or exercise. You will also have a chance to win a £1000 cycling store voucher – all you have to do to enter is ‘Like’ the new Nurishment Active Facebook page between 10 – 21 February for your chance to be the lucky winner! So even if you can’t attend the show, don’t worry – you can still enter!

We will also be raising funds for charity by encouraging visitors to attempt to cycle collectively the equivalent 284-mile distance from London to Paris on an exercise bike. Team Nurishment’s very own 4X champion, Alex Metcalfe, will be on hand on the Sunday to take part in the final stages of the challenge!

Nurishment will donate £500 to London-based charity Wheels for Wellbeing once this mammoth task is complete – and there will be plenty of chilled Nurishment Active samples on hand to help all our riders recover!

It is also good to know that each bottle of Nurishment Active is low in fat, and contains 35g of protein, as well as a unique blend of 22 vitamins and minerals – perfect for replenishing energy after cycling. It can help your body stay at its best so you can reset your limits every time.

Don’t forget to ‘Like’ the Nurishment Active Facebook page ( for your chance to win that £1000 voucher – and to hear all the exciting updates from the show.